Symbols: Identity Design



Create one (1) identity mark for your assigned company. The mark classifications (pictograph, wordmark, lettermark, abstract) you select should be appropriate for your client. In the thumbnail stage you will experiment with all these classifications. Keep in mind the numerous functional requirements of a mark as you design (memorability, identification, linking, classification and so on).


  • To familiarize yourself with mark classification and appropriateness
  • To increase your ability as a planner and form giver
  • To develop an awareness of the relationship between design and meaning
  • To increase and improve the quality idea generation (quality & quantity)


You will be required to maintain thorough documentation of your process throughout this and all assignments in this class. Keep a collection of everything pertaining to this project (project sheet, research, sketches, thumbnails, copies, etc.) and bring it to each class meeting. This collection will be turned in at the completion of this assignment and will be part of your final grade.

Good design is the synthesis of form, content and function. Maintaining this integrity will advance design as a profession and is a socially responsible philosophy.


  • ONE (1) black and white identity marks
  • One Animation
  • Process notebook


The identity mark will comfortably float in a comp measuring 4″x4″. Output must be clean, sharp and of professional standards. A company description must be indicated below as shown in the example. The design will be mounted on a black board measuring 10″x15″. The animation should be submitted via email, thumbdrive, or dropbox.


  • Wed March 23 – 27 Thumbnails Due
  • Mon March 28 – Drawings Due (NO CLASS)
  • Wed March 30 – Digital Comps Due / Animation Tutorials
  • Mon April  04 – Present Single Concept /  Animation Tutorials
  • Wed April 06 – Animation
  • Mon April 11 – Work Day
  • Wed April 13 – No Class
  • Mon April 18 –Final Logo + Animated Version Due has a lot of helpful tutorials on After Effects:

(Each of those courses has a ton of useful lessons)


If you are interested in animating a character, animal, or whatever… this video may be useful…

Chapter 2: Animation from Ryan Boyle on Vimeo.

Leave a Reply

Your email address will not be published. Required fields are marked *