Publication Design: Your Booklet


  • Subject: Something important to you
  • Dimensions: At least 7″x9″
  • Page-count: At least 12 pages
  • Format: Booklet
  • Binding: Saddle-stitch (staple)
  • Full-color
  • Try to balance words and images
  • Implement a grid
  • Utilize dynamic layout
  • Make the imagery your own
  • I *prefer* you write the copy

A note about your subject:
Please choose something that is unique, meaningful, or otherwise important to you. It should be something about which you would *want* to write a small book. It should also be something for which you could create interesting images. Also, choose something you could share with others.
In other words, try to avoid a subject that’s SOOOO personal that no one else could relate. However, this isn’t a brochure, either. So avoid topics sooo general that they have nothing interesting or connective about them.
It’s not an academic paper, per se. But you want to strike a balance between subjectivity with relatability.

TIMELINE – 2 weeks
Thr Feb 15: Begin / Research / Sketch
Tue Feb 20: Review concepts
Thr Feb 22: Group Critique
Tue Feb27: Implement Changes
Thr Mar 01: Project Due

Publication Design: Editorial Redesign

For your first project, you will redesign a 2-page spread from a print publication. Your objective is to synthesize the form and content of the article. This means, you will need to read the article and try to understand the point of view of the author. Then you create a layout that supports that meaning… a healthy relationship of form and function.

Keep in mind, your objective is to redesign the article. Don’t rely on what’s already there. You should design not only a new layout, but also use new type, new images, new color, etc.

Speaking of new typography, carefully consider your type pairing (1, 2).

Also, develop a 6 or 8 column grid as the underlying structure for your article. Draw 15 layout thumbnails on the provided paper for Thursday.

Tue Jan 23: Begin Project
Thr Jan 25: Review thumbnail sketches / Begin layout in InDesign
Tue Jan 30: Discuss layout / Work Day
Thr Feb 01: Group Critique / Bring printed 8×10 pages
Tue Feb 06: Implement changes / Continue Development
Thr Feb 08: Individual Critique / Work Day
Tue Feb 13: Implement changes / Work Day
Thr Feb 15: Project Due – 2-pages mounted on black matboard

Spring 2018 – Publication Design

Publication Design (syllabus)
T/R 6:00-8:50pm

Assistant Professor Dennis Schmickle
Office: B20

The Grid

A typographic grid organizes text and images across the pages of a document. A grid can consist of a single column framed by margins, or it may have multiple columns. When you design a grid, you typically begin with vertical divisions (columns), and then add horizontal divisions.

Your project: Create a new document in InDesign. Your page size is 8 x 8 inches. Create a grid with 1/4-inch margins all around and four vertical columns, 1/4-inch gutters. When your document appears on screen, use guidelines to divide the grid again horizontally. Arrange the text below on the grid. Create three different designs on three different pages, all using the same underlying grid. You may use any sans-serif typeface: Helvetica, Futura, Univers, Gill Sans. Do two layouts using 8-pt type with one weight only, and one layout that uses any type you want.

For Tuesday: Bring three designs to class, each trimmed to the edge.

Use this text:


Various forms of dysfunction appear among populations exposed to typography for long periods of time. Listed here are a number of frequently observed afflictions.

An excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and object choices. Typophiliacs usually die penniless and alone.

The irrational dislike of letterforms, often marked by a preference for icons, dingbats, and—in fatal cases—bullets and daggers. The fears of the typophobe can often be quieted (but not cured) by steady doses of Helvetica and Times Roman.

A persistent anxiety that one has selected the wrong typeface. This condition is often paired with okd (optical kerning disorder), the need to constantly adjust and readjust the spaces between letters.

The promiscuous refusal to make a lifelong commitment to a single typeface—or even to five or six, as some doctors recommend. The typothermiac is constantly tempted to test drive “hot” new fonts, often without a proper license.

Some of the links we looked at in class:

Thinking With Type
AIGA Eye On Design
New York Times Year in Illustration
Edel Rodriguez
Pentagram (Editorial Design)
The Smudge
Ryan Duggan (pooping dog)
Mag Culture on Instagram
George Lois
AIGA Design Archives
Chris Ashworth
Christ Ashworth on Instagram
Colors Magazine
Josef Müller-Brockmann
Armin Hoffman
Armin Hoffman (2)
Dada archive