Symbols: Symbol Booklet

booklet

Part of your final project includes a small booklet containing each of the symbol projects you’ve created over the course of the semester. The layout should be minimal, and each project should be presented just as it was on the boards when you turned them in. Therefore, it’s not a particularly creative exercise, as much as formatting them to print as a booklet. However, you may use the cover as an opportunity to design something interesting and unique.

You can create you booklet in InDesign, and the using the Print Booklet (File > Print Booklet) feature to create a PDF with all the pages in the right spots.

Another technique is to print all of the projects in a row on a long, skinny piece of paper and use an accordion fold (or french fold)  to create your pages.

Use a tasteful binding technique to hold the pages together. Either saddle-stitch or a metal spiral binding works.

Symbols: Art Badges

special_forces_class_a_patch_69435_grande

DESIGNING A SERIES OF ART BADGES

For your final project, you are to design a series of badges for the School of Art at Texas Tech. This should represent a visual system that uses consistent imagery to convey the concepts associated with the areas and the school itself.

OBJECTIVES

  • To familiarize yourself with the process of designing a visual system
  • To understand concepts of symbolism and simplification
  • To design for specific production processes
  • To create expressive and efficient symbols

PROCESS

Always begin with research. Think back to our visit to the Vietnam Archives. Visit the TIOH website. What did you notice about those badges? What made them interesting, boring, creative, expressive, unique…? How can you translate those characteristics into ideas that represent the School of Art? Once you have established a few visual directions this project could take, begin to make visual decisions on which path to follow. Visual decisions can only be made with visual evidence. Then, as you move into Illustrator, keep in mind the production process for badges of this sort. You wouldn’t use super fine lines, gradients, or tiny letters.

Your badges will end up in color. Design them in black and white, and once they are digitized, color comes into play. At that point, you can use four (4) colors at most. This includes black and white. Look at the examples of Luke Drozd’s below… they use four colors each. Sometimes they include black and white, and in those cases, there are two more colors, totaling four.

PROJECT COMPONENTS

  • 1 badge for the School of Art
  • 2 badges for program areas (Graphic Design, Studio, Foundations, Art History, Visual Studies, Bachelor of Arts in Art)
  • Project Folder (sketches PLUS research material, google images, etc.)

PRESENTATION

Each badge is to be presented on a 4″x4″ square. Output must be clean, sharp and of professional standards. A description must be indicated below as shown in the example. The design will be mounted on a black board measuring 10″x15″.

badge-pres

DEADLINES

  • Wed April 20 – Critique Thumbnails
  • Mon April 25 – Critique Drawings
  • Wed April 27 – Digital Comps Due
  • Mon May 2 – Refine Digital Comps
  • Wed May 4 – Critique Digital Comps / Discuss Symbols Booklet
  • Mon May 9 – Work on Badges & Symbols Booklet (Last Day of Class)
  • Wed May 11 – Class Will Not Meet
  • Sat May 14 – FINAL at 9:00am

RESOURCES

Look around at The Institute of Heraldry site

Don’t forget these beauties, by Luke Drozd

drozd-patches-01 drozd-patches-02  drozd-patches-03  drozd-patches-04

Symbols: Animated Logos

Alyson Modene • The Shaggy Sheep • Organic Wool

Amanda Tutt • Tree People • Planting Service

Katie Downing • Chain Gang • Bicycle Shop

Edwin Carrizo • Bean Town • Coffee Shop

Victoria Garcia • Green Clean • Environmentally Friendly Dry-Cleaner

Victoria Kahn-Salinas • Growin’ Together • Community Garden

Rebecca Gutschke • Whisked Away • Personal Chef

Amelia Jamieson • Jet Set • 60s Themed Hair Salon

Irvin Medrano • Reconstruct • Construction Company Using Reclaimed Materials

Zach Fletcher • New Leaf • Job Placement Service

Elizabeth Nyberg • Paper Chase • Retailer of Specialty Paper

Kaylee Parsons • Panic Buttons • Custom Button/Pin Manufacturer

Joel Ramirez • Pet Get Away • Pet Boarding Service

Savannah Tracy • Bar Fly • Hipster Bar

Sebastian Gomez • Gown Town • Prom and Party Dress Retailer

Matthew Metzler • Sound Station • Stereo Sales & Installation

Madelyne Majors • Doc Unlock • Mobile Locksmith Service

Symbols: Identity Design

google_logo.gif.CROP.original-original

DESIGNING AN IDENTITY MARK

Create one (1) identity mark for your assigned company. The mark classifications (pictograph, wordmark, lettermark, abstract) you select should be appropriate for your client. In the thumbnail stage you will experiment with all these classifications. Keep in mind the numerous functional requirements of a mark as you design (memorability, identification, linking, classification and so on).

OBJECTIVES

  • To familiarize yourself with mark classification and appropriateness
  • To increase your ability as a planner and form giver
  • To develop an awareness of the relationship between design and meaning
  • To increase and improve the quality idea generation (quality & quantity)

PROCESS

You will be required to maintain thorough documentation of your process throughout this and all assignments in this class. Keep a collection of everything pertaining to this project (project sheet, research, sketches, thumbnails, copies, etc.) and bring it to each class meeting. This collection will be turned in at the completion of this assignment and will be part of your final grade.

Good design is the synthesis of form, content and function. Maintaining this integrity will advance design as a profession and is a socially responsible philosophy.

PROJECT COMPONENTS

  • ONE (1) black and white identity marks
  • One Animation
  • Process notebook

PRESENTATION

The identity mark will comfortably float in a comp measuring 4″x4″. Output must be clean, sharp and of professional standards. A company description must be indicated below as shown in the example. The design will be mounted on a black board measuring 10″x15″. The animation should be submitted via email, thumbdrive, or dropbox.

DEADLINES

  • Wed March 23 – 27 Thumbnails Due
  • Mon March 28 – Drawings Due (NO CLASS)
  • Wed March 30 – Digital Comps Due / Animation Tutorials
  • Mon April  04 – Present Single Concept /  Animation Tutorials
  • Wed April 06 – Animation
  • Mon April 11 – Work Day
  • Wed April 13 – No Class
  • Mon April 18 –Final Logo + Animated Version Due

Lynda.com has a lot of helpful tutorials on After Effects:

(Each of those courses has a ton of useful lessons)

 

If you are interested in animating a character, animal, or whatever… this video may be useful…

Chapter 2: Animation from Ryan Boyle on Vimeo.

Symbols: Logo Redesign

AT&T logo by Saul Bass, featured at annyas.com
AT&T logo by Saul Bass, featured at annyas.com

REDESIGNING AN IDENTITY MARK

Redesigning a corporate identity mark is not an easy task, yet it is one of the most frequent challenges a professional designer will face. Companies may wish to update or completely redesign their mark for several reasons. Most often it has to do with the mark looking out-dated. Therefore, when designing a strong identity mark, it is wise to steer away from trendy typography or visual effects. Occasionally a company may wish to redesign their mark due to mergers, expanded services, or negative connotations.

For this assignment, you will choose an identity mark in need of redesign. Create three (3) identity marks for the company. The mark classifications (pictograph, wordmark, lettermark, abstract) you select should be appropriate for your client. In the thumbnail stage you will experiment with all these classifications. At least ONE OF THE FINAL THREE MARKS MUST BE A WORDMARK. Keep in mind the numerous functional requirements of a mark as you design (memorability, identification, linking, classification and so on).

OBJECTIVES

  • To familiarize yourself with mark classification and appropriateness
  • To increase your ability as a planner and form giver
  • To develop an awareness of the relationship between design and meaning
  • To increase and improve the quality idea generation (quality & quantity)

PROCESS

You will be required to maintain thorough documentation of your process throughout this and all assignments in this class. Keep a collection of everything pertaining to this project (project sheet, research, sketches, thumbnails, copies, etc.) and bring it to each class meeting. This collection will be turned in at the completion of this assignment and will be part of your final grade.

Good design is the synthesis of form, content and function. Maintaining this integrity will advance design as a profession and is a socially responsible philosophy.

PROJECT COMPONENTS

  • Three (3) black and white identity marks
  • Process notebook

PRESENTATION

Each of the three identity marks will comfortably float in a comp measuring 4″x 4″. Output must be clean, sharp and of professional standards.

A brief company description, i.e. company name and nature of business, must be indicated below each version in 10pt Helvetica Bold and Regular (as you did on the previous assignment).

Each design will be mounted on a separate black board measuring 10″x15″.

redesign-mat

DUE DATES

Mon Feb 29 – Begin Project
Wed Mar 02 – 27 Thumbnails
Mon Mar 07 – 3 Drawings  Due
Wed Mar 09 – Digital Comps Due
Mon Mar 14 – Spring Break / No classes
Wed Mar 16 – Spring Break / No classes
Mon Mar 21 – Final Versions Due


Before & After at Brand New
Sbarro at Brand New

Symbols: Lettermark

O by Jessica Hische
O by Jessica Hische

Each of you will create a symbol for a page from a children’s alphabet book. The symbol will be a lettermark. Keep in mind the numerous functional requirements of a mark as you design (memorability, identification, linking, and so on).

The solution for the symbol will be a combination of the letter you are assigned and a familiar and easily identifiable word which begins with that letter. The word must be something a small child can identify with, i.e. an animal, toy, food, etc.

Keep in mind that this is for a children’s book. The letter you create and the word used to make it need to be synonymous with each other. This is a symbol, not an illustration. The visual should be simple, strong and bold.

OBJECTIVES

  • To familiarize yourself with a lettermark and it’s appropriateness
  • To increase your ability as a planner and form giver
  • To develop an awareness of the relationship between design and meaning
  • To increase and improve the quality idea generation (quality & quantity)

PROCESS

You will be required to maintain thorough documentation of your process throughout this and all assignments in this class. Keep a collection of everything pertaining to this project (project sheet, research, sketches, thumbnails, copies, etc.) and bring it to each class meeting. This collection will be turned in at the completion of this assignment and will be part of your final grade.

Good design is the synthesis of form, content and function. Maintaining this integrity will advance design as a profession and is a socially responsible philosophy.

PROJECT COMPONENTS

  • One (1) lettermark
  • Process notebook

PRESENTATION

  • The mark will comfortably float in a comp measuring 4″x4″.
  • The lettermark will be reproduced in black and white only.
  • Output must be clean, sharp and of professional standards.
  • The finished designs will be mounted on a black board measuring 10″x15″

lettermark-presentation-02


 

DUE DATES

  • Wed Feb 10 Begin Project 02: Children’s Book Lettermark.
  • Mon Feb 15 A minimum of 27 thumbnails due, nine to a page, at the beginning of class.
  • Wed Feb 17 Large scale comps of three top thumbnails turned in at the beginning of class.
  • Mon Feb 22 Computer generated comp of best rough due.
  • Wed Feb 24 Revised computer generated comps due.
  • Mon Feb 29 Project 02: Children’s Book Lettermark Due.

Symbols: Pictographs

Assignment 01:

shell

Create three (3) pictographs for the word you are given.

The pictographs should be executed in each of these three ways:

  • HIGH LITERAL – Representational
  • MEDIUM LITERAL – Slightly abstracted
  • LOW LITERAL – Abstract

Remember, there are numerous solutions to every problem. Make sure your three solutions are very different. Also remember, you are creating icons, or pictographs of your subject, not drawings or renderings. The solutions should be simple black and white representations. Even the low literal or abstract pictographs must identify the subject. Here’s an example of how the Shell logo has moved from representational to abstract over the years. Likewise with the Apple logo (and here’s an interview with it’s designer: Rob Janoff).

Milton Glaser, designer of the famous I❤️NY symbol said that only when we are drawing something, do we really look at it. In this assignment you will need to reevaluate, and truly study something you have probably seen millions of times. Your objective is to portray this thing in a universally understandable, yet original way.

Quick and easy recognition is the key to a successful identity mark.

OBJECTIVES

  • To depict something familiar, in a unfamiliar or original way
  • To increase your ability as a planner and form giver
  • To develop an awareness of the relationship between design and meaning
  • To increase and improve the quality idea generation (quality & quantity)

PROCESS

You will be required to maintain thorough documentation of your process throughout this and all assignments in this class. Keep a collection of everything pertaining to this project (project sheet, research, sketches, thumbnails, copies, etc.) and bring it to each class meeting. This collection will be turned in at the completion of this assignment and will be part of your final grade.

Good design is the synthesis of form, content and function. Maintaining this integrity will advance design as a profession and is a socially responsible philosophy.

Use black and white only.

Remember, you are not making an illustration of the word, you are making a representational symbol. Use minimal/bold lines and simple, recognizable shapes.

Our goal is to simplify the particular word to its most basic form, while still being unique, creative and individual.

Try using alternative techniques to make your images appear unique.

Examples: Draw the image on paper towel with a sharpie and enlarge it on the copier. Draw the image with your left hand. Cut the image out of black paper. Draw the image with ink and a paintbrush, etc.

Remember, the line quality and means of reproduction are important in conveying the mood of the symbol, i.e. a rough line could help to say whimsical, a silhouette could say serious, etc.

PROJECT COMPONENTS

  • Three (3) black and white pictographs
  • Process notebook

DEADLINES

Mon Feb 01
Thumbnails/roughs (a minimum of 27 thumbnails will be accepted. thumbnails should be nine to a page, finished and ready at the beginning of class.

Wed Feb 03
Large scale comps of three top thumbnails, prepared for critique at the beginning of class. these comps should be approximately 4″x4″ and drawn with black marker or dark lead pencil. these comps should represent what the finished logo will look like, before transferring to the computer. Begin digitizing comps.

Mon Feb 08
Refine digital comps.

Wed Feb 10
Final versions presented as indicated.


PRESENTATION

Each of the three marks will comfortably float in its own comp measuring 4″x4″. Mount the three marks on a 15″x 20″ black board like this:

pictograph-mat

Please mount the three 4 inch squares an equal distance apart in the center of a 15″x20″ vertical black board.

Place a tracing paper flap over the front of the board and label the back with your name.